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School of Advertising Art | Researchclopedia

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School of Advertising Art

Kettering, Ohioeducation

303

Works

8,035

Citations

34

h-index

Top Research Topics

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media Influence and Health

Top Researchers

Theodore D. Satterthwaite California University of Pennsylvania

634 works42,150 citationsh-index: 96

Recent Research

Interdisciplinary Examination of the Communication Effect of Herbal Product Advertisements Targeting Health Problems in Older Adults: The Role of Advertising and Health Literacy

Elçin Sebahat Kasapoğlu,Cihangir KASAPOĞLU,et al.

20260 citations

Media, Gender, and Advertising

Media Studies and Communication

Social Media and Politics

Public Relations and Crisis Communication

Behavioral Health and Interventions

Customer Service Quality and Loyalty

Consumer Market Behavior and Pricing

Marketing and Advertising Strategies

Technology Adoption and User Behaviour

Jörg Matthes University of Vienna

451 works19,981 citationsh-index: 63

Jin‐Seong Park Incheon National University

549 works17,108 citationsh-index: 63

Shu‐Chuan Chu DePaul University

511 works15,619 citationsh-index: 56

Gerard Hastings The Ohio State University

329 works15,261 citationsh-index: 55

Ewen C.D. Todd Michigan Public Health Institute

224 works9,660 citationsh-index: 56

Too real for comfort? The impact of social cues and human-like behaviour dynamics in virtual influencer marketing on consumers’ perceptions and attitudes

Jeongmin Ham,Sitan Li,et al.

20260 citations

Cuando la Inteligencia Artificial desorienta y daña: de los incidentes con dispositivos médicos en Estados Unidos al vacío regulatorio en México

Cristian Osvaldo Trejo Hernández

20260 citations

When Artificial Intelligence Misleads and Harms: From Medical Device Incidents in the United States to the Regulatory Vacuum in Mexico

Cristian Osvaldo Trejo Hernández

20260 citations

When Artificial Intelligence Misleads and Harms: From Medical Device Incidents in the United States to the Regulatory Vacuum in Mexico

Cristian Osvaldo Trejo Hernández

20260 citations

Cuando la Inteligencia Artificial desorienta y daña: de los incidentes con dispositivos médicos en Estados Unidos al vacío regulatorio en México

Cristian Osvaldo Trejo Hernández

20260 citations