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Big Data consumer analytics and the transformation of marketing

20151,314 citationsJournal Article

Authors

Sunil Erevelles · University of North Carolina at Charlotte

Nobuyuki Fukawa · Missouri University of Science and Technology

Linda E.Swayne · University of North Carolina at Charlotte

Topics & Keywords

Big Data and Business Intelligence Digital Marketing and Social Media Business Strategy and Innovation

Publication Details

Published in: Journal of Business Research

Volume 69, Issue 2, pp. 897-904

DOI: 10.1016/j.jbusres.2015.07.001

Field-Weighted Citation Impact: 90.24

Big Data consumer analytics and the transformation of marketing | Researchclopedia