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A Stakeholder Perspective for Analyzing Marketing Relationships

200268 citationsJournal Articlegreen Open Access

Authors

Michael Jay Polonsky · Victoria University

Des. Stefan W. Schuppisser · GEO Partner (Switzerland)

Srikanth Beldona · Purdue University West Lafayette

Topics & Keywords

Customer Service Quality and Loyalty Digital Marketing and Social Media Corporate Identity and Reputation

UN Sustainable Development Goals

Partnerships for the goals

Publication Details

Published in: Journal of Market-Focused Management

Volume 5, Issue 2, pp. 109-126

DOI: 10.1023/a:1014091926179

Field-Weighted Citation Impact: 3.64

A Stakeholder Perspective for Analyzing Marketing Relationships | Researchclopedia