Influence: the psychology of persuasion

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Authors

Abstract

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"

Topics & Keywords

Misinformation and Its Impacts Public Relations and Crisis Communication

UN Sustainable Development Goals

Peace, Justice and strong institutions

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Influence: the psychology of persuasion

Authors

Abstract

Topics & Keywords

UN Sustainable Development Goals

Publication Details