Strategic Market Management

19841,249 citationsBookgreen Open Access

Authors

Abstract

This Australasian adaption of Aaker's popular Strategic Marketing Management text retains the conciseness of the original, while bringing an abundance of local examples to enhance the text's relevance to undergraduate students from Australia, New Zealand, and the Asia Pacific.

Topics & Keywords

Economic and Business Development Strategies Global Trade and Competitiveness International Business and FDI

Publication Details

Published in: University of Maribor digital library (University of Maribor)

Field-Weighted Citation Impact: 13.09

Command Palette

Strategic Market Management

Authors

Abstract

Topics & Keywords

Publication Details