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Customer Equity Marketing: | Researchclopedia

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Customer Equity Marketing:

2002120 citationsJournal Article

Authors

Tomás Bayón · International University in Germany

Jens Gutsche · Lufthansa (Germany)

Hans H. Bauer · University of Mannheim

Topics & Keywords

Consumer Market Behavior and Pricing Customer churn and segmentation Consumer Retail Behavior Studies

Publication Details

Published in: European Management Journal

Volume 20, Issue 3, pp. 213-222

DOI: 10.1016/s0263-2373(02)00037-3

Field-Weighted Citation Impact: 12.15