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Fast and frugal heuristics: The adaptive toolbox.

1999503 citationsJournal Articlegreen Open Access

Authors

Gerd Gigerenzer · Max Planck Institute for Human Development

Peter M. Todd · Max Planck Institute for Human Development

Topics & Keywords

Franchising Strategies and Performance

Publication Details

Published in: Max Planck Digital Library

Field-Weighted Citation Impact: 14.75

Fast and frugal heuristics: The adaptive toolbox. | Researchclopedia