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Feelings, Fantasies, and Memories

1998391 citationsJournal Article

Authors

Susan L. Holak · College of Staten Island

William J. Havlena · New Jersey Institute of Technology

Topics & Keywords

Nostalgia and Consumer Behavior Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification

Publication Details

Published in: Journal of Business Research

Volume 42, Issue 3, pp. 217-226

DOI: 10.1016/s0148-2963(97)00119-7

Field-Weighted Citation Impact: 1.07

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