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How to Sustain the Customer Experience: | Researchclopedia

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How to Sustain the Customer Experience:

20071,682 citationsJournal Article

Authors

Chiara Gentile · Politecnico di Milano

Nicola Spiller · Politecnico di Milano

Giuliano Noci · Politecnico di Milano

Topics & Keywords

Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

Publication Details

Published in: European Management Journal

Volume 25, Issue 5, pp. 395-410

DOI: 10.1016/j.emj.2007.08.005

Field-Weighted Citation Impact: 32.59