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Effect of Product Packaging in Consumer Buying Decision

201260 citationsJournal Article

Authors

Nawaz Ahmad · RTD Services (Austria)

Mohib Billoo · Greenwich University

Asad Ali Lakhan · Greenwich University

Topics & Keywords

Consumer Packaging Perceptions and Trends Sustainability and Innovation in Business Graphic Design and Typography

Publication Details

Field-Weighted Citation Impact: 2.47

Effect of Product Packaging in Consumer Buying Decision | Researchclopedia