Statistical Package for the Social Sciences

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Authors

Michael Greatorex · University of Manchester

Abstract

Abstract The S tatistical P ackage for the S ocial S ciences ( SPSS ) is a popular package of computer software used to analyze data, including the data obtained in marketing research surveys.

Topics & Keywords

Wine Industry and Tourism Customer Service Quality and Loyalty

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Wiley Encyclopedia of Management

DOI: 10.1002/9781118785317.weom090665