Rethinking media richness: towards a theory of media synchronicity

The paper describes a new theory called a theory of media synchronicity which proposes that a set of five media capabilities are important to group work, and that all tasks are composed of two fundamental communication processes (conveyance and convergence). Communication effectiveness is influenced by matching the media capabilities to the needs of the fundamental communication processes, not aggregate collections of these processes (i.e., tasks) as proposed by media richness theory. The theory also proposes that the relationships between communication processes and media capabilities will vary between established and newly formed groups, and will change over time.