International Marketing and Purchasing of Industrial Goods: An Interaction Approach

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Authors

Abstract

Presents an alternative theoretical approach to industrial marketing and purchasing based on a research project carried out in France, Germany, Italy, Sweden, and Great Britain. Focuses on descriptions and analyses of actual marketing and purchasing problems.

Topics & Keywords

Management, Economics, and Public Policy Global Trade and Competitiveness Management and Organizational Practices

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Medical Entomology and Zoology

Field-Weighted Citation Impact: 37.40