Advertising And Promotion: Integrated Marketing Communications Perspective

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Authors

Abstract

This text explores the area of advertising and promotion practice. It shows how real organisations coordinate the various elements of the promotional mix with other marketing activities."--Provided by publisher

Topics & Keywords

Marketing and Advertising Strategies Digital Marketing and Social Media Web and Library Services

UN Sustainable Development Goals

Peace, Justice and strong institutions

Publication Details

Published in: University of Maribor digital library (University of Maribor)

Field-Weighted Citation Impact: 6.17