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Marketing Research: An Applied Approach

20002,684 citationsBookgreen Open Access

Authors

Naresh K. Malhotra · Georgia Institute of Technology

David F. Birks · University of Winchester

Topics & Keywords

Management and Marketing Education

Publication Details

Published in: University of Maribor digital library (University of Maribor)

Field-Weighted Citation Impact: 18.42

Marketing Research: An Applied Approach | Researchclopedia