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Gender Stereotypes in Japanese Television Advertisements

200370 citationsJournal Article

Authors

Akie Arima · Heisei International University

Topics & Keywords

Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Gender equality

Publication Details

Published in: Sex Roles

Volume 49, Issue 1-2, pp. 81-90

DOI: 10.1023/a:1023965704387

Field-Weighted Citation Impact: 3.83

Gender Stereotypes in Japanese Television Advertisements | Researchclopedia