Application of a Case Study Methodology

In the preceding article (Tellis, 1997), the goals and objectives were presented and explained in detail. In this article, the methodology to accomplish those goals and objectives will be examined. The reader will become familiar with the specific techniques that are used in the current study, and supported by the literature that was reviewed in the previous article. That methodology will follow the recommendation of Yin (1994) and has four stages: Design the case study, Conduct the case study, Analyze the case study evidence, and Develop the conclusions, recommendations and implications. The article begins with an introduction, that includes some of the background information that is intended to inform the reader. Following that section, each step of the methodology will be explored in detail. Finally a summary will connect all the information in a concise manner.