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Persuasive Online-Selling in Quality and Taste Domains

200647 citationsBook Chapter

Authors

Markus Zanker · University of Klagenfurt

Marcel Bricman · Technikon (Austria)

Sergiu Gordea · University of Klagenfurt

Dietmar Jannach · University of Klagenfurt

Markus Jessenitschnig · University of Klagenfurt

Topics & Keywords

Digital Marketing and Social Media Recommender Systems and Techniques Multimedia Communication and Technology

Publication Details

Published in: Lecture notes in computer science

DOI: 10.1007/11823865_6

Field-Weighted Citation Impact: 19.39

Persuasive Online-Selling in Quality and Taste Domains | Researchclopedia