Reporting of Objective Color Measurements

The analysis of color is frequently an important consideration when determining the efficacy of a variety of postharvest treatments. Consumers can easily be influenced by preconceived ideas of how a particular fruit or vegetable should appear, and marketers often attempt to improve upon what nature has painted. In spite of the significance of color in our work, however, many researchers continue to analyze this characteristic inappropriately. The confusion that results is unnecessary; easily computed and readily understood measures are available to clarify color descriptions for researchers and marketers alike.