Analysis of Generation Y Workforce Motivation Using Multiattribute Utility Theory

Abstract : This article explores the difference in assigned levels of workplace motivation and happiness between federal government workforce members of Generation Y versus Generation X and Baby Boomers. Thirty hypotheses were tested, and 11 were found to be statistically significant. Generation Y does assign different levels of importance and partially assigns different levels of happiness to the five motivational factors examined in this study: responsibilities, compensation, work environment, advancement potential, and free time. Advancement potential and free time were rated the highest factors when compared to Generation X and Baby Boomers. Sample size was small due to limited availability of workforce members. This study represents the first attempt to explore motivational factors for the Generation Y workforce within the federal government.