Effect of a Digital Social Media Campaign on Young Adult Smoking Cessation

2015103 citationsJournal Article

Authors

Neill Bruce Baskerville · University of Waterloo

Cameron D. Norman · University of Toronto

Abstract

The reach of the campaign and findings on quitting success indicate that a digital/SM platform can complement the traditional SHL cessation service for young adult smokers seeking help to quit.

Topics & Keywords

Smoking Behavior and Cessation Media Influence and Health Child Development and Digital Technology

UN Sustainable Development Goals

Good health and well-being

Publication Details

Published in: Nicotine & Tobacco Research

Volume 18, Issue 3, pp. 351-360

DOI: 10.1093/ntr/ntv119

Field-Weighted Citation Impact: 4.86