Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Mystery Customer Research: Cognitive Processes Affecting Accuracy

199758 citationsJournal Article

Authors

Lisa J. Morrison · British Psychological Society

Andrew M. Colman · University of Leicester

Carolyn C. Preston

Abstract

Mystery customer research and factors associated with memory likely to influence its accuracy

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Deception detection and forensic psychology

Publication Details

Published in: Market Research Society Journal

Volume 39, Issue 2, pp. 1-12

DOI: 10.1177/147078539703900203

Field-Weighted Citation Impact: 3.94

Mystery Customer Research: Cognitive Processes Affecting Accuracy | Researchclopedia