Tourist Destination Risk Perception: The Case of Israel

ABSTRACT The purpose of this paper is to explore the concept of destination risk perception by focusing on Israel. Based on numerous previous studies and expert opinions, a comprehensive “theory-based” questionnaire was designed. Data were collected from 760 tourists visiting Israel. The factor analysis revealed 6 factors: “human-induced risk,” “financial,” “service quality,” “socio-psychological,” “natural disaster and car accidents,” and “food safety problems and weather.” Additionally, the concept of overall destination risk perception was measured. The relationships between and among all risk factors is examined and conclusions are drawn in terms of measuring destination risk perceptions and future research.