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The SOCO Scale: A Measure of the Customer Orientation of Salespeople

19821,052 citationsJournal Article

Authors

Robert Saxe · Eisbach Bio (Germany)

Barton A. Weitz · California University of Pennsylvania

Topics & Keywords

Customer Service Quality and Loyalty Corporate Identity and Reputation Job Satisfaction and Organizational Behavior

Publication Details

Published in: Journal of Marketing Research

Volume 19, Issue 3, pp. 343-343

DOI: 10.2307/3151568

Field-Weighted Citation Impact: 0.00

The SOCO Scale: A Measure of the Customer Orientation of Salespeople | Researchclopedia