Dynamics in action: intentional behavior as a complex system

theory is a branch of philosophy that has relevance for anyone interested in human behavior (including buyer behavior) since its subject matter is the analysis of the whole process by which human action originates and how it is explained, whether in the social sciences or in folkpsychology. Some of the issues of interest are (1) marking the boundary between action and the rest of behavior, (2) the role of reasons as causes and explanations of action, and (3) the question of free will and individual responsibility. The bookoffers the reader an opportunity to question much that we take for granted in researching buyer behavior. Juarrero starts her bookby drawing on the frequently cited contrast (the “wink ” versus the “blink”) used to distinguish action, which, like the wink is voluntary, intentional behavior, from involuntary behavior like the blink. Action is voluntary,