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Marketing strategy determinants of export performance: a meta-analysis

2002780 citationsJournal Article

Authors

Leonidas C. Leonidou · University of Cyprus

Constantine S. Katsikeas · Cardiff University

Saeed Samiee · University of Tulsa

Topics & Keywords

International Business and FDI Conferences and Exhibitions Management Innovation and Knowledge Management

Publication Details

Published in: Journal of Business Research

Volume 55, Issue 1, pp. 51-67

DOI: 10.1016/s0148-2963(00)00133-8

Field-Weighted Citation Impact: 38.86

Marketing strategy determinants of export performance: a meta-analysis | Researchclopedia