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Winning the battle for customers

200182 citationsJournal Article

Authors

Alison Fisher · Olympus (United Kingdom)

Topics & Keywords

Franchising Strategies and Performance Corporate Finance and Governance Securities Regulation and Market Practices

Publication Details

Published in: Journal of Financial Services Marketing

Volume 6, Issue 1, pp. 77-83

DOI: 10.1057/palgrave.fsm.4770042

Field-Weighted Citation Impact: 0.00

Winning the battle for customers | Researchclopedia