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A new measure of brand personality

2009593 citationsJournal Article

Authors

Maggie Geuens · Vlerick Business School

Bert Weijters · KU Leuven

Kristof De Wulf · KU Leuven

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Evolutionary Psychology and Human Behavior

UN Sustainable Development Goals

Partnerships for the goals

Publication Details

Published in: International Journal of Research in Marketing

Volume 26, Issue 2, pp. 97-107

DOI: 10.1016/j.ijresmar.2008.12.002

Field-Weighted Citation Impact: 48.27

A new measure of brand personality | Researchclopedia