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Cross-category sales promotion effects

199970 citationsJournal Article

Authors

Harald Hruschka · University of Regensburg

Martin Lukanowicz · Telekom Austria

Christian Buchta · Vienna University of Economics and Business

Topics & Keywords

Consumer Market Behavior and Pricing Merger and Competition Analysis Consumer Retail Behavior Studies

Publication Details

Published in: Journal of Retailing and Consumer Services

Volume 6, Issue 2, pp. 99-105

DOI: 10.1016/s0969-6989(98)00026-5

Field-Weighted Citation Impact: 3.83

Cross-category sales promotion effects | Researchclopedia