Entry Mode Choice of SMEs in Central and Eastern Europe

Scholars (e.g., Burgel & Murray, 2000 ; Jones, 1999 ; Zacharakis, 1997 ) have suggested that small and medium–sized enterprise (SME) international entry mode selection is an important new research area. In this study we attempt to determine if a model of large firm entry mode selection can be applied to SME entry mode choice. Using Dunning's eclectic framework, we examined SME entry into Central and Eastern Europe (CEE). We found that Dunning's eclectic framework did a good job of predicting SME entry mode selection in CEE markets. Managerial implications and suggestions for future research are discussed.