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B2B Brand Management

2007248 citationsBook

Authors

Waldemar Pfoertsch · Pforzheim University of Applied Sciences

Topics & Keywords

Digital Marketing and Social Media Marketing and Advertising Strategies

Publication Details

Volume 7, Issue 2, pp. 201-203

DOI: 10.1007/978-3-031-94665-3

Field-Weighted Citation Impact: 33.71

B2B Brand Management | Researchclopedia