Health claims in the labelling and marketing of food products:

Since 1990 certain health claims in the labelling and marketing of food products have been allowed in Swedenwithin the food sector’s Code of Practice. The rules were developed in close dialogue with the authorities. Thelegal basis was a decision by the authorities not to apply the medicinal products’ legislation to ‘‘foodsnormally found on the dinner table’’ provided the rules defined in the Code were followed. The Code ofPractice lists nine well-established diethealth relationships eligible for generic disease risk reduction claims intwo steps and general rules regarding nutrient function claims. Since 2001, there has also been the possibilityfor using ‘‘product-specific physiological claims (PFP)’’, subject to premarketing evaluation of the scientificdossier supporting the claim. The scientific documentation has been approved for 10 products with PFP, andanother 15 products have been found to fulfil the Code’s criteria for ‘‘low glycaemic index’’. In the thirdedition of the Code, active since 2004, conditions in terms of nutritional composition were set, i.e. ‘‘nutrientprofiles’’, with a general reference to the Swedish National Food Administration’s regulation on the use of aparticular symbol, i.e. the keyhole symbol. Applying the Swedish Code of practice has provided experienceuseful in the implementation of the European Regulation on nutrition and health claims made on foods,effective from 2007.