The impact of energy awareness on energy efficiency

The increasing levels of global warming, depleting sources of fossil fuels and increasing energy costs are all having a large detrimental effect on today's society. Many efforts are being made to try and increase energy efficiency all over the world. One of the major problems is unnecessary and excessive energy utilisation. This problem has been identified by Loughborough University and they are making efforts to try and reduce energy wastage. One of their strategies, used up until recently, involved increasing energy awareness within students in halls of residence by means of a reward system called the Residential Halls Energy Efficiency League (Imago Services, Loughborough Students Union, Estates Services 2006). This scheme managed to reduce energy consumption by up to 10%, saving an estimated £9000 in only 52 days. Can those results be improved by targeting students more specifically? How much energy can be saved by increasing energy awareness?