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An Information Processing Theory of Consumer Choice | Researchclopedia

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An Information Processing Theory of Consumer Choice

19792,282 citationsJournal Article

Authors

James R. Bettman

Topics & Keywords

Customer churn and segmentation Innovation Diffusion and Forecasting Consumer Market Behavior and Pricing

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Journal of Marketing

Volume 43, Issue 3, pp. 124-124

DOI: 10.2307/1250155

Field-Weighted Citation Impact: 98.65