Audience Activity and Reality Television: Identification, Online Activity, and Satisfaction

This study is an examination of audience activity in reality television. This genre was chosen because the program producers encourage activity with Web-based video footage, photos, program summaries and speculations, online discussions, and voting. Hypotheses predicted that audience viewing motives would be significant predictors of identification, online post-exposure activity, and satisfaction. In general, the study's hypotheses were supported. Identification was predicted by watching for social learning and cognitive and emotional involvement. Engaging in online activity after watching was predicted by elaboration and feeling negative emotion. Viewing satisfaction was predicted by viewing motive; cognitive and emotional involvement; and, surprisingly, less online activity after watching.