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The country brand as a new challenge for Poland

2005119 citationsJournal Article

Authors

Magdalena Florek · Poznań University of Economics and Business

Topics & Keywords

Globalization, Economics, and Policies Management and Organizational Practices Health, Work, and Social Studies in Poland

Publication Details

Published in: Place Branding

Volume 1, Issue 2, pp. 205-214

DOI: 10.1057/palgrave.pb.5990021

Field-Weighted Citation Impact: 10.14

The country brand as a new challenge for Poland | Researchclopedia