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Virtual communities: A marketing perspective

2009630 citationsJournal Article

Authors

Kristine De Valck · HEC Paris

Gerrit van Bruggen · Erasmus University Rotterdam

Berend Wierenga · Erasmus University Rotterdam

Topics & Keywords

Digital Marketing and Social Media Knowledge Management and Sharing Technology Adoption and User Behaviour

UN Sustainable Development Goals

Peace, Justice and strong institutions

Publication Details

Published in: Decision Support Systems

Volume 47, Issue 3, pp. 185-203

DOI: 10.1016/j.dss.2009.02.008

Field-Weighted Citation Impact: 109.05

Virtual communities: A marketing perspective | Researchclopedia