Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Mobile advertising avoidance: exploring the role of ubiquity

201283 citationsJournal Article

Authors

Shintaro Okazaki · Universidad Autónoma de Madrid

Francisco‐Jose Molina‐Castillo · Universidad de Murcia

Morikazu Hirose · Tokyo Fuji University

Topics & Keywords

Digital Marketing and Social Media Privacy, Security, and Data Protection Technology Adoption and User Behaviour

UN Sustainable Development Goals

Peace, Justice and strong institutions

Publication Details

Published in: Electronic Markets

Volume 22, Issue 3, pp. 169-183

DOI: 10.1007/s12525-012-0087-1

Field-Weighted Citation Impact: 10.65

Mobile advertising avoidance: exploring the role of ubiquity | Researchclopedia