Managing New Product Innovations

1989432 citationsJournal Article

Authors

Abstract

Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits.

Topics & Keywords

Big Data and Business Intelligence Competitive and Knowledge Intelligence Business, Innovation, and Economy

Publication Details

Published in: Journal of Marketing

Volume 53, Issue 1, pp. 127-127

DOI: 10.2307/1251533

Field-Weighted Citation Impact: 27.68

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Managing New Product Innovations

Authors

Abstract

Topics & Keywords

Publication Details