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Role of social media in online travel information search

20093,123 citationsJournal Article

Authors

Zheng Xiang · University of North Texas

Ulrike Gretzel · Texas A&M University

Topics & Keywords

Digital Marketing and Social Media Diverse Aspects of Tourism Research Consumer Behavior in Brand Consumption and Identification

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Tourism Management

Volume 31, Issue 2, pp. 179-188

DOI: 10.1016/j.tourman.2009.02.016

Field-Weighted Citation Impact: 188.85

Role of social media in online travel information search | Researchclopedia