Supply chain coordination in a fashion firm

Supply chain coordination plays a critical role in integrating different actors along the supply chain to enhance performance. This research focuses on supply chain coordination and its three determinants: namely, responsibility interdependence, uncertainty, and interfunctional conflict. Research propositions were developed to conceptualise how supply chain coordination is driven by its determinants. The propositions were tested by a case study in a fashion firm to examine the differences between the theory and the practice of coordination. Findings showed that the firm carried out only piecemeal coordination in defining and fulfilling customer needs.