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Cross-Cultural Examination of the Fishbein Behavioral Intentions Model

1991546 citationsJournal Article

Authors

Chol Lee · Hongik University

Robert T. Green · The University of Texas at Austin

Topics & Keywords

Consumer Perception and Purchasing Behavior Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty

UN Sustainable Development Goals

Reduced inequalities

Publication Details

Published in: Journal of International Business Studies

Volume 22, Issue 2, pp. 289-305

DOI: 10.1057/palgrave.jibs.8490304

Field-Weighted Citation Impact: 7.76

Cross-Cultural Examination of the Fishbein Behavioral Intentions Model | Researchclopedia