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A benefit segmentation of the major donor market

1994104 citationsJournal Article

Authors

Dianne S. P. Cermak · Northeastern University

Karen Maru File · University of Bridgeport

Russ Alan Prince · Renaissance Services (United States)

Topics & Keywords

Nonprofit Sector and Volunteering Tourism, Volunteerism, and Development Religion, Spirituality, and Psychology

UN Sustainable Development Goals

Partnerships for the goals

Publication Details

Published in: Journal of Business Research

Volume 29, Issue 2, pp. 121-130

DOI: 10.1016/0148-2963(94)90016-7

Field-Weighted Citation Impact: 10.79

A benefit segmentation of the major donor market | Researchclopedia