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What drives college-age Generation Y consumers?

2008488 citationsJournal Article

Authors

Stephanie M. Noble · University of Mississippi

Diana L. Haytko · Missouri State University

Joanna Phillips · Western Kentucky University

Topics & Keywords

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Retail Behavior Studies

Publication Details

Published in: Journal of Business Research

Volume 62, Issue 6, pp. 617-628

DOI: 10.1016/j.jbusres.2008.01.020

Field-Weighted Citation Impact: 22.05

What drives college-age Generation Y consumers? | Researchclopedia