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Customer value: The next source for competitive advantage

19974,592 citationsJournal Article

Authors

Robert B. Woodruff · University of Tennessee at Knoxville

Topics & Keywords

Customer Service Quality and Loyalty Service and Product Innovation Product Development and Customization

Publication Details

Published in: Journal of the Academy of Marketing Science

Volume 25, Issue 2, pp. 139-153

DOI: 10.1007/bf02894350

Field-Weighted Citation Impact: 49.48

Customer value: The next source for competitive advantage | Researchclopedia