Researchclopedia

Research Researchers Institutions Topics Submit About

Command Palette

Search for a command to run...

Researchclopedia

Research Researchers Institutions About

© 2026 Researchclopedia. Powered by OpenAlex under CC0 license.

Back to research

Mobile advertising: The changing landscape of the advertising industry

2015173 citationsJournal Article

Authors

Choy-Har Wong · Open University Malaysia

Garry Wei‐Han Tan · Universiti Tunku Abdul Rahman

Boon‐In Tan · Universiti Tunku Abdul Rahman

Keng‐Boon Ooi · UCSI University

Topics & Keywords

Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Retail Behavior Studies

Publication Details

Published in: Telematics and Informatics

Volume 32, Issue 4, pp. 720-734

DOI: 10.1016/j.tele.2015.03.003

Field-Weighted Citation Impact: 35.64

Mobile advertising: The changing landscape of the advertising industry | Researchclopedia