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One view of pollination systems is that they tend toward specialization. This view is implicit in many discussions of angiosperm evolution and plant—pollinator coevolution and in the long—standing concept of p ollination syndromes. But actual pollination systems often are more generalized and dynamic than these traditions might suggest. To illustrate the range of specialization and generalization in pollinators' use of plants and vice versa, we draw on studies of two floras in the United States, and of members of several plant families and solitary bee genera. We also summarize a recent study of one local flora which suggests that, although the colors of flowers are aggregated in p henotype space, there is no strong association with pollinator types as pollination syndromes would predict. That moderate to substantial generalization often occurs is not surprising on theoretical grounds. Plant generalization is predicted by a simple model as long as temporal and spatial variance in pollinator quality is appreciable, different pollinator species do not fluctuate in unison, and they are similar in their pollination effectiveness. Pollinator generalization is predicted when floral rewards are similar across plant species, travel is costly, constraints of behavior and morphology are minor, and/or pollinator lifespan is long relative to flowering of individual plant species. Recognizing that pollination systems often are generalized has important implications. In ecological predictions of plant reproductive success and population dynamics it is useful to widen the focus beyond flower visitors within the c orrect" pollination syndrome, and to recognize temporal and spatial fluidity of interactions. Behavioral studies of pollinator foraging choices and information—processing abilities will benefit from understanding the selective advantages of generalization. In studies of floral adaptation, microevolution, and plant speciation one should recognize that selection and gene flow vary in time and space and that the contribution of pollinators to reproductive isolation of plant species may be overstated. In conservation biology, generalized pollination systems imply resilience to linked extinctions, but also the possibility for introduced generalists to displace natives with a net loss of diversity.