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Social media affordances: Enabling customer engagement

2014262 citationsJournal Article

Authors

Francesca Cabiddu · University of Cagliari

Manuela De Carlo · IULM University

Gabriele Piccoli · University of Pavia

Topics & Keywords

Digital Marketing and Social Media Knowledge Management and Sharing Customer Service Quality and Loyalty

UN Sustainable Development Goals

Decent work and economic growth

Publication Details

Published in: Annals of Tourism Research

Volume 48, pp. 175-192

DOI: 10.1016/j.annals.2014.06.003

Field-Weighted Citation Impact: 46.86

Social media affordances: Enabling customer engagement | Researchclopedia