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Industrial market segmentation

1974253 citationsJournal Article

Authors

Richard N. Cardozo

Topics & Keywords

Business Strategy and Innovation Consumer Behavior and Market Dynamics Management and Organizational Practices

UN Sustainable Development Goals

Industry, innovation and infrastructure

Publication Details

Published in: Industrial Marketing Management

Volume 3, Issue 3, pp. 153-165

DOI: 10.1016/0019-8501(74)90025-x

Field-Weighted Citation Impact: 26.12

Industrial market segmentation | Researchclopedia