Content Analysis in Consumer Research

19772,311 citationsJournal Article

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Abstract

Journal Article Content Analysis in Consumer Research Get access Harold H. Kassarjian Harold H. Kassarjian Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 1, June 1977, Pages 8–18, https://doi.org/10.1086/208674 Published: 01 June 1977 Article history Received: 01 January 1977 Revision received: 01 April 1977 Published: 01 June 1977

Topics & Keywords

Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Culinary Culture and Tourism

Publication Details

Published in: Journal of Consumer Research

Volume 4, Issue 1, pp. 8-8

DOI: 10.1086/208674

Field-Weighted Citation Impact: 8.13

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Content Analysis in Consumer Research

Authors

Abstract

Topics & Keywords

Publication Details